Click here to contact Chris, PHP Web Developer - SEO Specialist
If your site provides consumers a variety of simple options and alternatives, it creates a positive website experience. Visitors are more likely to return to conduct business with you if they feel comfortable using your site. You can successfully create a simple and functional website by following some very simple steps.
Review the proposed design and look for elements that are likely to confuse your potential visitors or customers. Identify unimportant or unnecessary content, descriptions or images that are likely to cause confusion when visitors are exploring your website. Your goal must be to take them to the right page without delay so that they are eager to explore further.
Design the website to be user-friendly and simple to use. Visitors prefer websites that require them to do fewer actions, for fun activities and for business. Their degree of comfort will determine whether they choose to stay, return or not comeback at all. Your website should be able to provide options to visitors where they can discover more about the company and its products and services before asking them to fill out registration forms.
While designing procedures for your customers to follow while conducting business at your site, you must ensure that there are no more than three steps involved. Research regarding consumer behavior shows that customers consider a three-step process to be increasingly convenient, while a lengthy process reduces customer satisfaction. A user-friendly website will draw more visitors who are likely to become future clients.
To improve website usability, reduce the amount of scrolling required by the visitor. Place the important information and links on the homepage, so that the initial screen tells them all they want to know. If visitors have to continually scroll down in search of their required information, they are likely to lose interest.
Website users usually find large blocks of text intimidating. To make your website inviting, use simple vocabulary, minimal amount of text and small paragraphs. Also give a sharp contrast between the background and text color to make it easy to read. An appropriate font size is between 10 and 12.
Check the uploading speed of your site and remove any features which are likely to reduce it. Pop-ups, big graphic files, plug-ins and long pages of text and requirements for software downloads, all make it seem inefficient and affects the user's opinion about the website.
Each element on the site must hold value; therefore, remove all the elements that you can identify as clutter. Keep only the things that add visual or practical value, have a purpose and enhance usability.
Finally, it is worthwhile remembering that if unsure, it is always worthwhile consulting with an experienced web design company and graphic designer who can jointly create a well designed functional website design.
Max Chohan is a highly experienced web designer and graphic designer in Dubai who has worked for some of the leading website design companies and graphic design companies in the region. His expertise includes extensive experience in designing and developing both mobile and desktop websites with integrated graphic design solutions.
Click here to contact Chris, PHP Web Developer - SEO Specialist