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With the increase in the popularity of responsive design, many blogs and columns get updated with this new trend, but very few did the justice to help readers in understanding what it is and how it can help with SEO. No doubt responsive design is a hot topic among online marketing professionals from the last few months, but very less how it can become a standard to follow in the online marketing industry.
Responsive design is a clever idea that does not require separate mobile, PC and tablet versions of any website. It will help in cutting down the web design and maintenance cost by helping in creating sites that can fit to any size screen and device a visitor is using to access your website. In addition to this, responsive design can also help SEO. Let's find out how!
Usability
Google expects to send visitors to the websites, which they are looking for and wish to see. If you are having a different web design for mobile and desktop, then your visitors may get frustrated by not getting the information they have found on the desktop version of your site. On the contrary, if you don't have a mobile website, then note that the majority of your visitors will switch to another easily accessible website. This can affect your site ranking. So, it's better to opt for a responsive wed design to allow your visitors to get the required content in the format they wish to read.
Duplicate Content
If you have two different versions of your site i.e. for mobile or desktop with the same content, then this will not get hit by Panda. But, your site will have the same content on the web on two places, which can drive visitors to your site's wrong version. If you are having a responsive design, then your site content will be at one place on the web.
High Ranking For Mobile Searches
With the increase in Smartphones and tablets, Google has confirmed that it ranks sites with highly mobile optimized for mobile searches. When we say Google recommends responsive web design, this in itself means that responsive design site will rank on the web and mobile searches.
Link building
A responsive web design can help your mobile site in getting an original back link from your main site. Note that, a link to your main website is a link to your mobile website when you opt for a responsive web design. The concept of a mobile website is still new. So, your mobile site can get significantly fewer back-links in the growing competition. This can further help you in having a powerful back link profile as many webmasters will start linking to your mobile site.
Cliften Bailey is a Cape Town based writer. He writes various blogs and articles on search engine optimization services, website design services, web design services etc.
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Click here to contact Chris, PHP Web Developer - SEO Specialist